The increasing globalization of the retail industry has opened up a wide variety of opportunities for young people to pursue a career in fashion clothing. This industry involves the design, manufacture and sale of clothes. As such, it has broad repercussions on fashion clothing knowledge, resulting in fashion designers and merchandisers having to continuously update their knowledge on new trends and modifications in design.
There are three main articles that affect a buyer’s fashion clothing purchasing decisions. These are product knowledge, fashion clothing knowledge and the influence of designers. Each article refers to a different piece of the puzzle. They each influence the overall success or failure of a garment. Ultimately, however, the impact of fashion clothing knowledge directly influences consumer confidence in making buying decision about new fashion.
Product knowledge is a collective understanding of what makes a certain garment look good and how consumers can differentiate between good quality and cheaply produced clothing. By understanding fashion design, a buyer can have a general idea of the style, cut and material used in the manufacturing process. In addition, it helps to have some familiarity with the history of design and how it came to be. This type of knowledge is useful when a buyer decides to work with a particular fashion designer or mill. It helps them analyze the reasons for the popularity or unpopularity of a piece of clothing and whether it was due to poor craftsmanship or a lack of innovation.
Fashion clothing buyers should also understand the history of fashion, its development and where it is headed. This can be best understood through an analysis of haute couture. Haute couture is a French term referring to high fashion, trend setting and extravagant dressing. High-end designers like Gautier and Monet developed a style based on the French revolutionary culture that dominated for over a century before the World War II.
During that period, mass market clothing focused on practicality, function and utility while haute couture designers focused on fashion design as a form of art. The focus of the mass market clothing was to make clothes that were comfortable, affordable and accessible to all segments of society. Haute couture however, focused on emphasizing fashion design as an aesthetic experience. Therefore, instead of focusing on functional characteristics, the designers brought in colors and designs that were appealing to the eye and emotional responses. Haute couture was a counterbalance to the mass market that promoting comfort, quality and originality.
So, if the mass market is going to compete against a high fashion house then who are we going to believe? The answer is simple. We believe that the mass market is here to sell us stuff. We do not believe that there is a power or energy that can be tapped which will bring about a change in the way we dress and the way we look at fashion houses. The power lies in the ability of the consumer to recognize a good designer and to buy the clothing that he or she desires.