Conducting an SEO Audit
A full SEO audit is a thorough examination of your online presence to identify any areas in need of improvement. It is conducted by experts who have both the technical knowledge and expertise necessary to identify and rectify any issues that may affect your site’s ranking and performance in search engine results. This is an essential service for anyone running a business on the Internet, whether you own your own web site or an advertising agency.
Search Engine Optimization (SEO) is the procedure of enhancing the volume and quality of site traffic from major search engines to a particular site or web page. SEO targets unpaid, pre-qualified, as well as paying traffic; however, it does not target webmasters, who employ various techniques such as keywords to drive visitors to their sites. For example, if you are a webmaster, and you run a blog based on dog training, then you will want to focus on using relevant keywords in the content of the blog posts, as well as in the title and meta tags of each individual post. You can achieve this by conducting keyword research, analyzing existing blog posts, as well as looking at similar sites that have recently used these same keywords in their title and meta tags. When conducting an SEO audit, it is important to keep all these aspects in mind, as well as to make a list of potential keyword phrases or keyword combinations that may be effective.
Once you have identified the targeted keywords, you will then need to look at the methods through which these keywords are searched, as well as how popular the various search engines tend to rank them. In addition to the meta tags and title tags, there are also other methods through which your site may be indexed, such as the use of crawl directories, external link directories, and social bookmarking sites. A complete SEO audit should contain a comprehensive list of the methods through which each individual element of your site is crawled and indexed by the search engines, as well as their crawl depth, pagerank, and importance.
By conducting a complete SEO audit, you will not only be able to provide your clients with accurate, up-to-date information about the current state of your site’s SEO status, but you will also be able to provide them with strategies which will result in your site being indexed, and ranked by all of the major search engines, as well as allowing your clients to view your site and read the latest information about its status.