Search Engine Optimization is basically the act of increasing the amount and quality of site visitors to a site or a particular web page by search engines. SEO aims to get more and better search engine placements for a site on the search results pages of search engines like Google, Yahoo and MSN. SEO is not just about creating more pages and placing them in front of as many people as possible. It is also about making sure that your site is unique and that people will not find it among all the other sites on the search results page for particular keywords.
In layman’s terms, search engine optimization means increasing the number of visitors (natural or otherwise), getting better search engine results page placements (also known as organic results), increasing the number of actual clicks, and last but not the least, increasing the volume of traffic. Organic results are seen as far more desirable than paid results, which are generally seen as a result of pay per click advertising. The primary objective of organic search engine results pages is to provide relevant, clear, and reliable information to the search engine visitors. SEO also aims at increasing website traffic as well as improving the overall revenue that can be generated through the web pages.
SEO techniques include many things such as adding Meta tags, building links, generating inbound links, keyword research, directory submission and link exchange. All these SEO tools make sure that the site has an edge over other similar sites. For example, if you are doing search engine optimization for your small business website, then most likely you will need to hire the services of professional SEO service providers so that your website does not fall behind the competitors. In order for your website to maintain its rank in the search engines over a long period of time, you will need to make sure that your web pages have all the essential SEO components intact.