The SEO audit is a major step towards Search Engine Optimization. Search engine optimization is the method of enhancing the volume and quality of site traffic to either a single page or a site from search engines like Google, Yahoo or Bing. SEO targets mostly unpaid visitors and not necessarily directed traffic. It helps in improving the popularity and visibility of your site to make it more visible for users to look for.
In an SEO audit, several factors are considered apart from the actual use of keywords. These factors include: the number of times a keyword appears on a page, its placement on various pages and in different types of anchor texts used for link building. It is also important to check the keyword density in the meta tag and page content. This will help in determining the relevance of the keyword phrase to the content. In addition to this, the use of meta tags and keywords within the site will also help in determining the quality of the site. Also, to check the search results of search engines, the relevance and placement of keywords are very important.
The SEO audit aims at the creation of a site that is search engine friendly and does not have any problem with the ranking of the particular keyword. This is done by eliminating all the practices that are not considered beneficial to the site in terms of organic and inbound traffic i.e. backlinks and duplicate contents.