What is Keyword Ranking? It is the method by which you achieve a high search engine ranking position for a given search query in Google, Yahoo or MSN. Your ranking in Google, Yahoo or MSN depends on your ability to attract natural traffic from online visitors. Once you master the art of keyword positioning, you will start seeing a large number of natural search engine traffic to your site.
In simple terms, keyword ranking describes your web page’s position in search results for a specific keyword query. When a visitor searches for the keyword, your chosen keyword position URL is the first web page listed for that particular search. One web page can effectively rank for many relevant keywords and phrases under the same search term. Keyword ranking plays an important role in Internet marketing. The ultimate goal of any website is to be at the top of search engine rankings.
Google and Yahoo use a number of different factors in computing rankings. These include: Page Rank, Search Volume, Search Engine Rankings, Average Position Length, Web Page Title and other notable features. You can obtain a detailed report about your website’s search ranking by conducting an on-site competitor analysis using Google Webmaster Tools. Competitor Analysis will allow you to identify strengths and weakness. To enhance your on-site competitors analysis, make use of Google Analytics and WordTracker technologies.
Google Analytics is another useful tool you can use to check keyword rankings. The Google Analytic console provides a number of useful analytical reports. You can check rankings for specific keyphrases, key phrases or entire domains. This software is easy to install and utilizes a friendly interface.
Microsoft’s Internet Explorer provides a useful tool when it comes to conducting search engine ranking analysis. The Page Rank tool provides a ranking overview based on the Webmaster Guidelines. The advanced search features provided by this web browser provide various statistics that are useful in assessing your website’s search rankings. The Page Analysis tool provides details regarding the number of unique visitors, average time on the site and total page views.
Google Maps also offers a number of useful analytical reports when it comes to the question of how to check keyword rankings. The Google Maps platform allows you to see where your competitors are positioned on the map as well as determining which keywords they used most frequently. This also enables you to check for variations across various geographies. The Google Atlas application is a useful analytical tool you can use to examine keyword rankings by entering the city name or state name. You can also enter the title of the Web page in place of state or city to examine search results by locality.
On-page and off-page SEO strategies play a major role in determining your search result rankings. A proper on-page SEO strategy ensures that your web pages to get the right amount of search engine traffic so as to help improve your page rank. There are a number of tools that can be used for on-page optimization. These tools include Meta tags, keyword density analysis, keyword analysis, link popularity building and many more.
Off-page SEO strategies involve optimizing your web pages so as to increase your page ranking and boost your search results. These strategies make use of on-site factors such as the content on your pages, links from other relevant sites, keywords and key phrases and the number of internal links that point to each Web page. Keyword analysis tool helps in analyzing keywords used in searches. This helps in selecting specific keywords that can be used for optimizing your site’s content.