Search engine optimization, otherwise called SEO, is a relatively new term in online marketing terminology. Its meaning is “to optimize a website for search engines.” Search engine optimization is simply the technique of enhancing the volume and quality of site visitors to a site or a particular web page by search engines. SEO targets both unpaid visitors as well as direct, paid traffic. Therefore, anyone wanting to capitalize on this lucrative yet ever-expanding market should know at least some of the basics of search engine optimization and be able to apply them in their own marketing strategies.
The concept of search engine optimization dates back to the early 1990s, when software developers developed search engine technology that could recognize and rank sites according to various criteria such as content, keywords, and the like. Ever since then, SEM has been constantly evolving with technological developments and market trends. SEO techniques are now utilized to assess sites’ strength according to market trends and searchable keywords. These are then used as basis for determining the best possible strategy for gaining high ranking in search engine results. This is how digital marketing applies search engine optimization to the field of digital marketing. For instance, if you want your business to have a large number of visitors, you can do so by applying search engine optimization techniques to your digital marketing efforts.
Digital marketing refers to the entire process by which electronic information is transmitted from the user’s computer to the electronic information system of a target audience. SEM uses this concept in order to transmit search query results to the target audience. It is not enough that a site ranks high in search engines; it is also crucial to have a large number of visitors in order for digital marketing to be effective. Thus, search engine optimization and digital marketing go hand in hand.