What to Expect From a Search Engine Audit
Search engine audit is a process wherein a consultant will look into your website’s online activities and check the quality of your website and its backlinks. Search engine optimization (SEO) is the act of enhancing the quantity and quality of site visitors to a specific site or a particular web page by search engines. Most SEO targets paid traffic instead of direct visitors or organic traffic. This means that you have to pay money to increase the number of site visitors, but you don’t have to pay money to ensure that those visitors will spend money on your product or service in the long run.
SEO audits are conducted by various firms, with varying methods. Some SEO firms may elect to perform audits manually, while others opt for technology-based audits, which require fewer efforts on your part. Both types are effective, though, as long as the search engine audit firm is able to gather enough information from you and your website. For instance, a search engine optimization firm may decide to audit your website based on the pages’ content and the keywords used in each page. On the other hand, if your webpages were designed for user preferences, then the optimization firm may decide to audit the content or use automated tools to determine which keywords best describe your web pages.
The results of an SEO audit depend on the type of services provided and the kind of goals the firm has. If you want your site to receive the highest number of visitors, then you should only focus on your keywords. If you are targeting a specific demographic, then you must make sure that your keyword lists are up-to-date and relevant to your target audience. A good SEO firm should also be able to provide you with reports that will analyze the keywords and crawls conducted during the period of your SEO audit.